The Head of Marketing for the ABF, Peter Cox, recently attended the Sports and Entertainment Marketing Summit sponsored by Nine Entertainment. He used question time to promote Bridge before several hundred of the best marketers, agencies and media in the Australian Sports sector.
A key session was presented by M&C Saatchi, one of the Worlds leading advertising agencies, showing exclusive research on the question “Passions have evolved, Have Marketers.” Peter was given the opportunity to speak about the Passion for bridge, promote the sport and highlight the importance of the older market and the high socioeconomic particpants. The presenter responded with how her parents played bridge and this was repeated later by another presenter on eGames.
Here is the recording of the question and the response by the Saatchi presenters.