June 24, 2024

ABC Radio Melbourne story on Australian Bridge success against a top World Team


Australians score great wins in the USA

At the North American Bridge Championships in Providence, Rhode Island an Australian team of Sartaj Hans, Peter Gill, Nabil Edgtton and Michael Whibley from New Zealand beat the Top seeded USA Nickell team in the Spingold event.
ABF Marketing put out a Press Release and as a result this was an interview on ABC Radio Melbourne.  All the information at the start of the interview was taken from our Press Release whch shows the importance of backgrounding for interviews. Also how to handle technical problems and try to steer the direction of the interview in your organisations best interests. The most important aspect is to be confident, informative and entertaining to sell your message.


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